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Affiliate Marketing News: What Is It and Where To Find It?

by: AlexanderBee
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In the coming days and weeks I will publish a sequence of articles trying to cover all steps to a lucrative business of affiliate marketing. This is the first article and it is intended to explain the idea of affiliate marketing to people who are just starting to look for information on the subject. I will also show some ways to find a product to choose to promote.

If you are an experienced marketer, or if you understand the concept and know how to locate products, this article is not for you. The following articles will include more advanced steps and even experienced marketers may find them interesting.

Let's start by trying to define "affiliate marketing". I always say that there is a similarity between Affiliate Marketing and the California Gold Rush of the 19th century. The fortune is there and you have to uncover it. Anyway, back to the definition: the affiliate marketer (you) gets a nice commission from the product seller every time a purchase is made by one of the visitors that you have sent to their sale page.

The "product" may be physical - from a bar of soap to a private plane; it may be digital - anything one can instantly download from the Internet: ebooks, software, video courses etc.; and it may be a subscription or a registration to a newsletter or a list. Tens of thousands of companies pay their affiliates a commission for a sale, a registration or a lead.

As I said, the treasures are there, all over the world of affiliate marketing. The question is how one discovers it. It is a fact that many newbies in this field find that their first step - choosing the right product - is the hardest step on the road to successful affiliate marketing.

Let me suggest a few ideas for starters:

1. Have you ever purchased a product online which you really liked? Why not try to become an affiliate? Go to the product's site or sales letter, click on the "affiliate program" link. You'll find there all the information you need.

2. Think about your hobbies. Subjects you are really interested in, such as sewing, poker playing, gardening, anything. You may know a lot about your hobby and perhaps you are a member of some forums. This will come very handy when you are ready to promote the product you choose. For instance, if your hobby is poker. You play with friends on weekends; you watch the TV poker shows. Search for a poker learning software or course that you can easily promote.

3. Think of products that are on the hot list in the United States, do a little research and find out if the Europeans heard about them. If not yet, promote these products in Europe only, using the different pay per click programs that let you choose the areas where your ads are shown. The same can be done with a product that you've found in any foreign country and is not yet known in the US

4. Follow the popular products on your kids' list. Talk to them and to their friends or to any group of teenagers to find out what they like. These are usually best selling items.

5. Read popular magazines and see what new fashions and products they report about.

6. And, obviously: become an affiliate at Commision Junction, ClickBank and other such services. Their database has thousands of products and they'll let you know what the best sellers are.

In Article 2 I will describe the second step on the way to rewarding affiliate marketing.

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Affiliate Marketing News: What Is It and Where To Find It?

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