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The Anti-Aging Debate: the untapped powers of Organic Skincare

by: SudhaKaviraj
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Growing older and wiser these days with so much skin care technology is not an option. Years pass and wrinkles become visible. In a commercial world, we want to live longer and look youthful for years on end.

We fervently cling on to any youth-redeeming features we may have. We moan, groan and agonise over creeping wrinkles, crows feet. Lines around our eyes are a dead age giveaway to the opposite sex. This is where we can tap into the potential of organic skincare.

Women invest in anti-ageing creams, moisturisers and cleansers and the range of skin care products available. It's the play on the national consciousness that make us feel we need to look young. Glossy womens' mags plaster screaming headlines about the latest celebrity to slip under the knife or visiting the clinic for a botox top-up.

Anti-ageing skincare has become big business. Euromonitor, found that the UK facial skincare market was worth 751m in 2005, growing to a massive 71% since 1997. The fastest growing category is anti-ageing products, which together with regular moisturisers account for 61.7% of total market sales.

Older role models are finally being employed by skin care companies, who have long been criticised for focusing too strongly on the younger woman. Dior recently signed 47 year old actress Sharon Stone for a new advertising campaign for its anti-ageing line Capture and Estee Lauder has re-engaged Karen Graham, erstwhile model and spokeswoman for Resilience Lift. With more than one in five new products over the past year in the UK claiming to be either all natural, have botanical/herbal ingredients, no additives or preservatives, this represents a big increase from 180 in 2004, compared to 928 in 2005. Organic anti-aging skin care is yet to make its debut but there are a few secrets the organic skin care user should know.

The new organic skin care user should know about a few anti-ageing secrets. Not all products claiming botanical extracts, or natural plant minerals are organic with more than one in five new products over the past year in the UK claiming to be natural this represents a big increase from 180 in 2004, compared to 928 in 2005.

For those worried about ageing, a trip to the a good beauty expert will set you back about 100 but at least you will get a proper consultation and most people would leave with a bag of samples to try at home. There are a few organic, natural anti-ageing products on the market. Ren's Glycolactic Skin Renewal Peel Mask is good for brightening dull or mature skin and decongesting blemish-prone skin but it's probably not suitable for very sensitive skin. Plante System Intensive Anti-Wrinkle Cream is from a French organic range new to the UK. IT features an antioxidant-rich plant complex and lily extract which plumps the skin and works against age spots. It's also paraben free and certified by Ecocert, the French organic body.

Neal Yard's Organic Beauty Oil is an excellent age-defying oil. This beauty oil is packed with nourishing omega fatty acids, essential nutrients and anti-oxidants that encourage the skin to regenerate naturally itself. Drizzle over your porridge or your salad and take it internally or apply onto your skin. Neal Yard's skin-nourishing oils is also a hot favourite.

For those not in the know, the rose or Argan oil is best for anti-ageing. For centuries Argan has been a well-kept secret known only to Berber women in Morocco who use it to nourish their skin, hair and nails. Argans' anti-ageing properties, due to high levels of Vitamin E and saponins (which soften the skin) are well documented. It helps to reduce wrinkles by restoring the skin's water lipid layer and it also cools and soothes inflammation. Its ant-oxidant properties contribute to the neutralization of free radicals, particularly useful in the polluted Western hemisphere. It helps cool skin that has been exposed to wind and the sun and also protects it in cold weather.

About the Author

Think before splashing out on any anti-ageing ranges, read Sudha Kaviraj's article on how organic anti-ageing ranges fare better. Organicskintreats.com gives independent views on organic skin care.

The Anti-Aging Debate: the untapped powers of Organic Skincare

About the Author

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