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New 4 Color Raised Ink Printing for Business Cards

by: BcardMan
Total views: 4 | Word Count: 535

The use of raised ink printing to make business cards has been a well-known normal procedure of printing for a long time. This kind of printing, additionally named raised thermographic printing, allows the ink on the paper to dry with an extended feel above the paper surface This raised ink impression is felt to offer a more memorable higher quality impression than a flat printed card.

To create the raised ink a powdered polymer is applied to the printed ink prior to drying the ink. Then when the ink is dried the ink that the powder stuck to dries with a raised feeling of thickness above the flat surface of the paper. Sometimes, it is desired to have only part of the ink raised so some of the ink is dried before the powder is applied. This portion of the ink will stay flat. It is only the portion of the ink that is wet when the powder is applied that will end up having the raised feel.

Many times, raised ink printing is kept limited to only one color. Additional colors adds to the complexity of the printing process. If two or more colors in a design must be printed very close to one another, then there is usually an additional handling charge for the printing due to the tighter registration required in handling. Printing designs with 3 or more colors has been rare because the increased complexity causes the printing to be quite expensive.

One of the main options to help with a desire for additional color is the use of a colored paper stock. This must be considered carefully as ink colors will show up differently on different colored backgrounds. Options on colors, weight, and texture of paper stock can offer a very large variety of options for a business card design.

One more choice which could contribute difficulty and also to the price of the raised ink printing procedure is whether it is required for the ink to be printed to the card edge. If the design involves the ink to be printed to the end of the card it is designated as a full bleed to that card end. A full bleed requirement causes extra handling complication inside the procedure which is frequently addressed by optional charges for each card edge the printing ink must advance to.

In the last couple of years there has been the development of a full color option to the raised ink process. Business cards can now be printed with full color plus full bleed on the front of the card and all the ink be raised. For example, you could use a full color photo to cover the front of the design and make it all raised. At this time this is only offered on heavy white glossy paper stock, but it certainly extends the options for thermographic raised ink designs.

This should provide you a brief study of the raised ink printing procedure. So with this information you should be ready to proceed to use your creativity and make raised ink business cards that brand your business image for success.

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About the Author

Visit Galleria Ventures to take advantage of their free design services for raised ink printing of your business cards. Also learn more about their new full color raised ink printing.  

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FollowText.com » Business » New 4 Color Raised Ink Printing for Business Cards

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