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Postcard Marketing Campaign Improvement Tips

by: GVCustserv
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Galleria Ventures has provided postcard marketing services for over 10 years. From that experience we have developed a few key tips to help our clients with their campaigns. Here are Five Ways to Improve your Postcard Marketing Campaigns' Response Rate.

1. Comprehending your mailing list. Having a good idea of the quality level of the list of customers or potential customers you are sending your items to is an important factor to being successful with a direct mail campaign. You should know if your list is made up of customer's that you have done business with or is it mainly new potential customers you do not know? For new potential customers, you should know the demographics of the list to be able to give some focus to your advertisement? For example you will have more success with a postcard ad that is targeted for women if you know the list you are sending to is also focused on women. Therefore, you need to match your message to the right group of people (and if possible, the right group of people at just the right time).

2. Make your headline "scanable". A postcard advertisement only has a short time to capture the reader's attention. That brief moment, which has been referred to as the "golden glimpse" -- is the moment when your postcard comes out of the mailbox and either goes on the desk or in the trash. An attention grabbing headline which highlights a primary benefit for your targeted recipients is the key to getting the potential reader to read on. If you are successful with the headline then some "skimmable" bullets after the headline giving more benefits should build enthusiastic interest. To make this happen sit down and list the features of your products or services. Then list the benefits each of these features bring to the customer. Prioritize which benefit has the most importance to your focused list of recipients. Use the benefit you selected to be most important to make the headline and the other benefits to make the supporting bullets. If a photo or artwork can help increase the impact of your primary benefit, make sure you use it.

3. Use a Child Should Understand It Test. Your possible customers will never know your product or package to the extent that you do. They are not around it everyday and hence cannot have figured it out as well as you. Accordingly, the best way to proceed is to be distinctly simple in the message you communicate. This is not simple, as there is a probability that you will have knowledge you take for granted and use but your focused potential customers will not have the knowledge to easily discern your message. You will probably only have one chance to hook their attention so quick understanding is essential to achieve successful results. Therefore, your message should be very simple to understand in a plain clear language. Additionally, use images when it will reinforce the understanding.

4. Complete the advertisement with a compelling offer and a call to action. The offer and call to action is the conclusion of the marketing postcard's statement. It's the climax of what the complete postcard leads to. This is where the reader finds out whatever he or she should do to discover more or why they should take action. Be confident your proposition is pertinent and captures the reader with a deal they will not want to turn down. As the recipient is absorbed in your offer then you present your call to action so it is not lost!

5. Continually Track and measure your direct mail success. The number one rule for success in direct mail marketing, is to TEST. Test the offer. Test the message. Test the mail piece size. Test the postage stamp. Test everything you can think of which might persuade the reader. You should constantly test and measure your results until you find the "formula" of success for your direct mail marketing. We recommend a split test of each new marketing postcard. Split the quantities of each campaign mailing with one thing that is different in each. Then measure the results of each and pick the one that gives the most desired results for another split test in another mailing. This process will allow your marketing message to evolve to the best performance.

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Make the most of your business promotion with our postcard marketing services. With our free design services we make it so easy and low cost to enhance your business marketing with postcards. Brad Curtis invites you to try out our free personal design services.

Postcard Marketing Campaign Improvement Tips

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